The Babycards Now Story

Baby Cards Now Story


My name is Jane O'Neill and I founded after the birth of my first child, Molly. Baby gifts started arriving as soon as we announced our happy news to family and friends and seemed to go on for weeks. As a first time Mum I was overwhelmed by the number of gifts received and the generosity of people and my husband and I wanted to make sure we thanked everyone properly. Sending a personalised card seemed the perfect way to do this. 

At the time my husband ran a digital print company and we set about designing and printing our own cards with a photo and message of thanks to send to family and friends. The positive comments received about our cards got me thinking and whilst on maternity leave I set about doing some market research.

The rest is history and BabycardsNow was conceived and a new business venture was born. The first website was launched in Ireland in 2004, then a year later in 2005 we launched the site in the UK. My husband and I relocated to Melbourne in January 2009 from Ireland with our two young children and now I have the pleasure of offering our products to the Australian market too.

BabycardsNow has been a totally unexpected experience for me. When I gave birth to Molly I was entering the world of motherhood and because of the inspiration from my daughter I have been able to enter the world of business too!

By Jane O'Neill